Professional — $500+
Bespoke design and custom functionality, quoted to scope
For businesses that have outgrown a package. Fully custom design rather than a strong layout, functionality built specifically for how you work, advanced SEO, third-party integrations, and optional AI automation. Priced per project, quoted upfront.
This is right for you if
- You want a design built from scratch for your brand, not adapted to it
- You need something the packages can't do — a calculator, a portal, a custom quoting flow
- You're integrating with tools you already run: a CRM, an inventory system, accounting
- You want AI automation handling calls, quotes, or follow-ups alongside the site
- You're competing in a market where the website itself is part of the pitch
Not included at this tier
- Anyone who'd be well served by Starter or Business — we'll say so rather than upsell
- Full marketplace or multi-vendor platforms
- Ongoing product development with a roadmap (that's a retainer, not a project)
Exactly what $500+ buys.
Not a bullet list of buzzwords — here's what each item actually means and why it matters.
Everything in Business
The complete Business scope
All the pages, integrations, galleries, analytics, and SEO work — as the starting point rather than the deliverable.
Design
Fully bespoke design
Built from your brand outward: custom type pairing, a palette developed rather than picked, layouts designed for your specific content instead of your content poured into a layout.
Motion and interaction
Considered animation, scroll behaviour, and micro-interactions — the details that separate a site that looks expensive from one that looks fine.
Design system handover
Components and tokens documented, so whoever works on it next builds consistently rather than guessing.
Custom functionality
Built to your workflow
Quote calculators, multi-step intake forms, service-area lookups, client portals, filtered directories. Scoped in conversation, quoted before anything is built.
Third-party integrations
Your CRM, accounting, inventory, or scheduling system connected properly via API — not a copy-paste embed that half works.
Payments and checkout
Stripe or PayPal handling deposits, retainers, or a limited product range, with webhooks and reconciliation set up correctly.
Advanced SEO
Structured data
Schema markup for your business type, services, reviews, and FAQs — the machine-readable layer that earns rich results in Google rather than a plain blue link.
Technical audit and fixes
Crawl analysis, Core Web Vitals tuning, redirect mapping when replacing an old site so you keep the rankings you already have.
Content architecture
Keyword-informed page structure and internal linking designed to rank, planned before a word is written rather than retrofitted.
AI automation (optional)
Wired into the site
The automations we build as a standalone add-on — missed-call rescue, lead routing, quote generation, review chasing — connected directly to the site rather than bolted alongside it.
Trained on your business
A chat assistant that knows your services, pricing, and service area, handing you the conversations worth having and handling the ones that aren't.
From first message to live site.
- 01
Scoping conversation
We work out what you actually need — often less than you think. If a package would serve you better, we'll tell you.
- 02
Fixed quote
A written quote with the scope spelled out, before any commitment. Larger projects are billed by milestone rather than half up front.
- 03
Design first
Full design signed off before a line of production code is written, so structural changes happen while they're still cheap.
- 04
Build in stages
Delivered in reviewable pieces so you see progress and steer it, rather than waiting weeks for one big reveal.
- 05
Launch and 90 days
Full handover, documentation, and three months of support while you settle in.
Example sites at this tier
Full working demos built to the Professional scope. Fictional businesses, real builds.
Add anything you need
Bundled into your fixed quote before we start — never billed after the fact.
About the Professional package
Why isn't there a fixed price?
Because the work genuinely varies. A bespoke design with a quote calculator and a CRM integration is a different job from a bespoke design alone, and pretending otherwise would mean either overcharging the simple version or cutting corners on the complex one. You still get a fixed quote before committing — it's just calculated per project.
What does a typical project actually cost?
Most land between $500 and $1,500. Bespoke design with light custom functionality sits near the bottom; heavy integration work or a full AI automation suite sits nearer the top. We'll tell you which end you're at during the scoping conversation, before you've spent anything.
How does 'revisions until it's right' work in practice?
Within the agreed scope, we keep iterating until you're happy — we don't count rounds at this tier. What that doesn't cover is changing what was scoped: deciding mid-build that you now want a booking system is new work, and we'll quote it rather than absorb it.
Can you take over a site someone else built?
Usually. Send us the URL and tell us what's wrong with it. Sometimes a rebuild is genuinely cheaper than untangling what's there, and we'll be straight with you about which situation you're in.
Start with a free preview
Tell us about your business and we'll design your homepage before you pay anything. If it isn't right, you owe nothing and we part on good terms.